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Facebook Conversion Ads 2021
Welcome
Watch This First! (7:24)
Introduction & Basic Setup
FB's Basic Hierarchy (11:00)
FB Ads Policies Overview (8:20)
Postpaid & Prepaid FB Ad Accounts (12:50)
FB Ads Structure (9:49)
Step 1 - Setup A Business Manager (6:25)
Step 2 - Setting Up a Prepaid Ad Account (16:10)
Step 3 - Domain Verification Due To IOS Update (13:36)
Domain Verification Done (2:01)
Pixel, Aggregated Event Measurement & Custom Conversions
What Is a Pixel (4:49)
Creating Pixel + Installing Base Code (9:24)
Creating & Installing Event Code (9:57)
Installing FB Pixel Helper (2:50)
Checking The Pixel (3:08)
Giving Access To The Pixel (3:06)
Aggregated Event Measurement Setup (8:49)
Custom Conversions - Lead Opt-In (15:43)
Understanding FB's Algorithm
What's Inside This Section (3:17)
What Is an Algorithm (3:13)
Does FB Algorithm Think? (7:01)
What's Its Purpose (6:08)
How To Befriend FB's Algorithm (10:33)
Knowing Your Target Market On FB
What's Inside This Section (4:25)
Why Is This Important (4:11)
Three Types Of Audiences (3:33)
Finding Your Market's Hunger (34:08)
Creating Your Compelling Offer For FB Ads
Why This Is Important (5:31)
5 Essential Ingredients (12:22)
The #1 Golden Tip On Creating An Offer (4:54)
How To Hit Polarity In Your Offer (31:55)
Planning & Creating Your FB Conversion Ad
What's It About (5:35)
Components Of A FB Conversion Ad (7:46)
Video Ads (Limitation & Restrictions) (7:14)
Image Ads (Limitations & Restrictions) (4:05)
Ad Copy - Text Limitations & Restrictions (4:10)
Formula To Structure Your Ad Copy Or Content (25:08)
CBO, ABO & The Easy Laser Focused Method
Understanding CBO & ABO (27:01)
Laser Defined Goal (6:01)
Ideal Daily Budget (7:30)
The Laser Focused Method (9:02)
Final Setup & Launch
Detailed Targeting Method (46:04)
Campaign, Ad Set & Ad Naming Strategy (5:30)
Targeting + Attribution Settings (6:47)
Ad Setup & Launch (14:53)
Laser Defined Goal
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